--- title: "Trois appartements témoins pour Toren Waterkant | Kaan Brouwer Interieur" description: "Design d'intérieur, achats et stylisme pour trois appartements témoins à Toren Waterkant, IJburg. Trois options, une recommandation pour tenir le lancement du 7 juin 2027." canonical: "https://pr-99.preview.formlio.com/fr/documents/amsterdam-proposition-appartement-temoin" locale: "fr" type: "document" lastModified: "2026-10-22" alternates: en: "https://pr-99.preview.formlio.com/documents/amsterdam-show-apartment-design-proposal.md" --- # Trois appartements témoins pour Toren Waterkant | Kaan Brouwer Interieur ## Cover ### Three show apartments for Toren Waterkant, and when each opens. *Proposal · Kaan Brouwer Interieur* Interior design, procurement and styling for a 58 m² studio, an 84 m² two-bed and a 132 m² penthouse on IJburg. Three ways to do it, and the one we recommend. - Prepared for: Noordwaard Ontwikkeling - Date: 10 February 2027 - Design fee: Separate from FF&E *Show apartment living room looking out over the IJmeer* *Kaan Brouwer Interieur* ## The brief ### Three apartments that sell 96 homes *The brief as we heard it* You asked for three furnished show apartments in Toren Waterkant, ready for the sales launch on Monday 7 June 2027. Buyers will judge the whole tower by them. The tower tops out in April. Keys to the show floor arrive on 24 May, which leaves two weeks for install. Your pre-sales target is 60 percent of units before the second financing tranche. The constraint is not design time. It is furniture lead time, and it decides what 7 June can hold. If any of this is wrong, tell us before reading on. ## The constraint A sofa takes fourteen weeks to make. The date has to start there. ## Three options ### Three options, one recommendation Each option is buildable. They differ in what you give up. We recommend the third: the studio and two-bed types carry 81 of the 96 sales, and penthouse buyers book private viewings anyway. Protect the date where the volume is. ### Hold 7 June All three apartments from quick-ship ranges with four to six week lead times. The date holds. The penthouse looks like a catalogue page, and buyers at that price notice. ### Move to September Full bespoke joinery and upholstery in all three, launch on Thursday 2 September. The rooms are right. You lose twelve weeks of pre-sales against the financing tranche. ### Phase it, recommended Studio and two-bed from quick-ship plus modular joinery for 7 June. The penthouse is bespoke and opens on 2 September as a second release, by appointment. ## The three apartments One material palette across the tower: pale oak, reed-green wool, rust linen and grey terrazzo. Each apartment answers a different buyer. ### The studio, 58 m² *Studio apartment with oak storage wall* ### The two-bed, 84 m² *Two-bed apartment kitchen and dining area* ### The penthouse, 132 m² *Penthouse living room at dusk* ## Approach ### How we would run it Marit Kaan leads design. Sander Brouwer runs procurement and site. Ten people in the studio since 2014, and both founders attend every review with your sales team. ### 1. Brief with your sales team One workshop with the agents who will run viewings. They know which questions buyers ask in each unit type. ### 2. Concept in VR, three weeks Photoreal 3D of all three apartments. Your team walks them in a headset before anything is ordered. ### 3. Specify on a live tracker Every item, price, supplier and lead time on a shared FF&E tracker you can open at any time. ### 4. Order early, in two waves Quick-ship orders for the studio and two-bed on 12 April. Penthouse bespoke orders on 3 May. ### 5. Install, style, photograph Two install windows, styling over two days each, and sales photography the same week. ## Developers ### From developers we have furnished for > They told us in week two that our launch date could not hold a bespoke sofa, and showed us the lead times. We moved one apartment, not the launch. 34 of 52 units sold in the first six weeks. — Wieteke Hoogland, Sales Director, Lindegracht Vastgoed > The FF&E tracker meant our finance team never had to ask where a deposit had gone. Every order, every supplier, every delivery slot was on one screen. — Pieter-Jan Schouten, Development Manager, Havenkwartier Wonen > When sales closed they sold the show furniture to the buyers of those apartments at 55 percent of cost. We recovered more than a third of the FF&E budget. — Esra Yıldız, Head of Marketing, Kadeplein Ontwikkeling ## Fee ### Fee, for the phased option In euros, excluding BTW. The design fee comes from day rates: senior designer €980, designer €720. The FF&E goods budget is separate: €224,600 for all three apartments plus a 10 percent contingency of €22,460, paid by you to suppliers at our trade price. #### Design fee | Item | Price | | --- | --- | | Site measure, brief and sales-team workshop | $4,860.00 | | Concept, 3D visuals and VR walkthrough | $18,740.00 | | Developed design, joinery and lighting plans | $22,415.00 | | Specification and live FF&E tracker | $9,380.00 | #### Procurement and installation | Item | Price | | --- | --- | | Procurement management, 12% of FF&E goods | $26,952.00 | | Delivery coordination and two install windows | $11,870.00 | | Styling and sales photography | $6,240.00 | | Storage at a Zeeburg consolidation warehouse | $3,915.00 | - BTW: 21% ## Programme Start Monday 1 March. Two waves of orders, because lead times decide the dates: quick-ship four to six weeks, bespoke upholstery fourteen. Assumes your sign-off within three working days at each review. | Task | Start | End | Duration | Label | | --- | --- | --- | --- | --- | | Site measure, brief and VR concept | 2027-03-01 | 2027-03-26 | 5 days | Design | | Specification and quick-ship orders | 2027-03-30 | 2027-05-21 | 5 days | Studio and two-bed | | Install and styling, studio and two-bed | 2027-05-24 | 2027-06-04 | 5 days | Studio and two-bed | | Sales launch | 2027-06-07 | 2027-06-08 | 5 days | Studio and two-bed | | Developed design, penthouse | 2027-03-30 | 2027-04-30 | 5 days | Penthouse | | Bespoke upholstery and joinery made | 2027-05-03 | 2027-08-06 | 5 days | Penthouse | | Install and styling, penthouse | 2027-08-16 | 2027-08-27 | 5 days | Penthouse | | Penthouse release, by appointment | 2027-09-02 | 2027-09-03 | 5 days | Penthouse | ## Terms ### Assumptions and terms The parts that decide whether the fee and the dates hold. ### What happens to the furniture after sales close When the last show apartment is sold, or on 30 June 2028 at the latest, we offer the furniture to the buyers of those apartments at 55 percent of trade cost. Anything they decline goes to a circular dealer we work with, and the proceeds come back to you less a 6 percent handling fee. ### Storage before install Goods arriving before keys on 24 May go to an insured consolidation warehouse in Zeeburg and travel to IJburg in two consolidated loads. We need the goods lift booked for both install windows and a loading slot before 10:00. ### Damage during viewings We check the apartments monthly during the sales period and send you a short condition report. Repairs and replacements are charged at cost against a €4,500 allowance held in the FF&E contingency. Transit damage is claimed from the supplier, not from you. ### Orders and deposits You approve every order on the tracker before we place it. Bespoke pieces take a 50 percent deposit that cannot be refunded once production starts, so a change after 3 May to the penthouse sofa costs the deposit. ### What the fee does not include FF&E goods, art, plants, electrical work beyond plug-in lighting, and any change to the base-build finishes. Kitchens and bathrooms are as delivered by the contractor. ## Approval ### Next step This proposal holds until Friday 19 February 2027. Sign below and we book the site measure for the first week of March. If you prefer another option, tell us which, and we will reissue the fee within two working days. ### Prepared by **Marit Kaan** Founding Partner, Kaan Brouwer Interieur Jollemanhof 18 1019 GW Amsterdam marit@kaanbrouwer.nl ### For approval by **Joost Verhagen** Commercial Director, Noordwaard Ontwikkeling We can walk the site with you on Thursday 18 February if you would rather talk first. ### Appoint Kaan Brouwer Interieur, phased option By signing, you appoint us for the phased option at €104,372 excluding BTW: €55,395 design fee and €48,977 procurement and installation. The FF&E goods budget of €224,600 is approved order by order. Work starts on Monday 1 March 2027, for a sales launch on 7 June and the penthouse release on 2 September.