---
title: "Pitch de lancement T-Cargo pour Tramonte Cycles | Ferval Studio"
description: "La réponse de Ferval Studio à Tramonte Cycles pour un lancement hybride du T-Cargo auprès des distributeurs et de la presse, en direct de l'usine de Bègles le 18 novembre 2027."
canonical: "https://pr-99.preview.formlio.com/fr/documents/bordeaux-pitch-devenement-de-lancement"
locale: "fr"
type: "document"
lastModified: "2026-10-22"
alternates:
  en: "https://pr-99.preview.formlio.com/documents/bordeaux-launch-event-pitch.md"
---

# Pitch de lancement T-Cargo pour Tramonte Cycles | Ferval Studio

## Pitch

### One evening, 212 dealers, the T-Cargo revealed

*Pitch for Tramonte Cycles*

Our response to your brief for a hybrid dealer and press launch, live from the Bègles factory floor on Thursday 18 November 2027.

- Prepared by: Ferval Studio, Bordeaux
- Launch: 18 November 2027
- Recommended fee: 71,662 euros HT

*Electric cargo bike under a spotlight on a factory floor*

*Ferval Studio*

## The brief

### What we understood

*Your brief*

The T-Cargo is Tramonte's first cargo e-bike and its first product sold outside France. The launch has to put it in front of every dealer at once, before the spring order window closes.

Your dealers are in four countries and most will not travel in November. The 38 titles on your press list want to ride the bike, not watch a stream of it.

So the event has two audiences with different needs, on the same evening. If we have that wrong, tell us before the options below, because everything follows from it.

## The idea

Press ride it in Bègles. Dealers watch it live from their own shops.

## The numbers

### The numbers we planned around

From your dealer portal and the press list you shared on 7 June. The last one is our target, not a promise.

### Dealers, four countries

**212**

### Orders within 14 days

**63%**

### Press titles invited

**38**

### Stream viewers, our target

**3,800**

## Dealer data

### Why the first fortnight decides it

Source: Tramonte dealer portal, orders logged after the T-City launch. Almost two thirds of first orders arrived inside two weeks, and almost nothing came after week four.

### Dealers by country

| Label | Value |
| --- | --- |
| France | 118 |
| Germany | 47 |
| Belgium | 29 |
| Netherlands | 18 |

### First orders by week after launch

| Label | Value |
| --- | --- |
| Week 1 | 74 |
| Week 2 | 55 |
| Week 3 | 31 |
| Week 4 | 22 |
| Week 5 | 13 |
| Week 6 | 9 |

## Three formats

### A. One venue, streamed

*Cargo e-bike on a stage in a modern venue*

### B. The factory floor, live

*Bicycle assembly line set for a live broadcast*

### C. Two cities, two stages

*Two event stages with cargo bikes*

## How we would run it

### Twenty weeks, counted back from 18 November

The same five stages whichever format you choose. Only the build and the crew change.

### 1. Format and run of show

Three weeks from 5 July. One workshop with your product and sales leads, then a minute-by-minute run of show you can comment on live.

### 2. Factory survey and permits

Power, noise and safety on a working assembly line. Your plant manager signs off the RAMS before anything is ordered.

### 3. Watch-party kits

Each host city gets a demo bike, a screen kit and a script by 1 November. Dealers register in the guest app, with consent for follow-up.

### 4. Rehearsal and live

Full technical rehearsal on 17 November, show on the 18th. The stream runs in French, German and Dutch with live captions.

### 5. Report within ten days

Viewers by minute, dealer attendance by city, press coverage and orders logged in the first fortnight.

## Fees

### Fees for each format

In euros HT, VAT at 20% on top. Project management is 10% of the lines and contingency 6%, invoiced only if used. Payment 50% on signature, 30% on 1 October, 20% after the report. We recommend format B.

#### A. One venue, streamed

| Item | Price |
| --- | --- |
| Concept and run of show | $7,180.00 |
| Venue set and lighting | $12,460.00 |
| Livestream, three cameras | $10,940.00 |
| Press programme and test rides | $6,940.00 |
| Guest app and consent data | $2,460.00 |
| Project management, 10% | $3,998.00 |
| Contingency, 6% | $2,639.00 |

#### B. The factory floor, live

| Item | Price |
| --- | --- |
| Concept and run of show | $8,760.00 |
| Factory set, staging and lighting | $16,480.00 |
| Livestream, four cameras, three languages | $14,380.00 |
| Four dealer watch parties | $11,620.00 |
| Press programme and test rides | $6,940.00 |
| Guest app and consent data | $3,280.00 |
| Project management, 10% | $6,146.00 |
| Contingency, 6% | $4,056.00 |

#### C. Two cities, two stages

| Item | Price |
| --- | --- |
| Concept and run of show | $9,840.00 |
| Two sets, staging and lighting | $27,360.00 |
| Livestream from two sites | $19,720.00 |
| Press programme, both cities | $8,460.00 |
| Guest app and consent data | $3,280.00 |
| Crew travel and per diems | $7,940.00 |
| Project management, 10% | $7,660.00 |
| Contingency, 6% | $5,056.00 |

- TVA: 20%

## References

### Who you would be working with

Ferval is nine people on the quai de Brazza. Inès Lacombe would lead your launch and Hugo Mercadier would direct the stream.

> They ran our showroom launch from one room in Lyon to 140 stores across France. Dealer orders in the first week were double the previous launch.

— Claire Mabillon, Directrice commerciale, Atelier Courbe

> Ferval talked us out of a second city. They were right: one strong room plus watch parties cost 30% less and the German dealers still came.

— Jonas Feldkamp, Head of Marketing DACH, Nervi Outdoor

> The stream had live captions in three languages and not a single drop in ninety minutes. Our Dutch dealers mentioned it before they mentioned the product.

— Margaux Teyssier, Brand Director, Calade Audio

## Next step

### If you choose us

We hold the 18 November crew and stream booking until Friday 25 June 2027. Cancellation after 1 October costs 50% of the fee, and 100% inside 21 days of the show, because crew and kit are committed by then.

### Prepared by

**Inès Lacombe**
Founder, Ferval Studio

12 quai de Brazza, 33100 Bordeaux
ines@ferval.studio

### For approval by

**Romain Esquerré**
Co-founder, Tramonte Cycles

We would be glad to walk the Bègles floor with your plant manager before you decide.

### Choose a format and confirm

By confirming, you appoint Ferval Studio for the format selected above, plus 20% VAT, for work from 5 July to the report on 2 December 2027. We invoice 50% and book the factory survey for the week of 12 July.