---
title: "Cinq hôtels, un seul lieu pour réserver : proposition de site web pour Hôtels Rhône Méridien"
description: "La proposition d'Atelier Brisure pour Hôtels Rhône Méridien : trois options pour unifier cinq sites d'hôtels, porter les réservations directes à 30 % et réduire les commissions."
canonical: "https://pr-99.preview.formlio.com/fr/documents/lyon-proposition-de-site-web-hotel"
locale: "fr"
type: "document"
lastModified: "2026-10-22"
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  en: "https://pr-99.preview.formlio.com/documents/lyon-hotel-website-proposal.md"
---

# Cinq hôtels, un seul lieu pour réserver : proposition de site web pour Hôtels Rhône Méridien

## Hôtels Rhône Méridien

### Five hotels, one place to book

*Hotel group homepage with a booking bar*

*Phone on a travertine table with a terracotta screen*

*Room selection screen on a phone*

*Terracotta and ivory panels in perspective*

*Hotel terrace above a river at dusk*

*Atelier Brisure*

## The brief

### What you asked us to solve

*The brief*

With the Arles hotel joining in spring, Hôtels Rhône Méridien now runs five websites on three platforms. Guests book direct 18 percent of the time; the rest goes through booking platforms at up to 22 percent commission.

You asked how to bring the five sites together and raise direct bookings to 30 percent by the end of 2028. There is more than one sensible way to do that.

Below are three options, what each costs you in money and in brand, and the one we recommend. If we have misread the group's priorities, tell us before the fees.

## The numbers

### The group today

From your Mews reports and Google Analytics, trailing twelve months to the end of April.

### Hotels, three platforms

**5**

### Rooms booked direct

**18%**

### Commission paid last year

**€1.4m**

### Mobile load time

**4.6s**

## Our view

Every booking that starts on your site should end there too.

## Three options

### Option A, one group site

*Group website with five hotel cards*

### Option B, five sites, one platform

*Five phones in a row with different coloured screens*

### Option C, shared booking only

*Booking widget over a blurred hotel room*

## How we would work

### Twenty weeks, then a quiet launch

Léa Fontanel leads design and Bastien Roche the build. We launch in mid-January, the quietest booking fortnight of your year.

### 1. Discovery, weeks 1 to 2

A day at each hotel with reception and revenue, plus your Mews and analytics data.

### 2. Structure, weeks 3 to 5

One sitemap for five hotels, content types in Storyblok, and a redirect map for 2,300 URLs.

### 3. Design, weeks 6 to 12

Design system, hotel and room templates, and the booking flow tested with real guests.

### 4. Build, weeks 12 to 15

Next.js on Vercel, Mews Booking Engine API, French, English and German from day one.

### 5. Launch, January

Two weeks of testing by your teams after the holiday freeze, live on 18 January.

## Hoteliers

### What other hoteliers measured afterwards

> Direct bookings went from 21 to 34 percent in the first year. Atelier Brisure also told us which of our room photos were costing us bookings, which nobody had dared to say.

— Isabelle Garnier, Managing Director, Hôtel Lauze

> Three hotels, one booking flow, and the redirect map held every Google ranking we cared about. Our revenue team stopped reconciling three dashboards.

— Thomas Delmas, Revenue Manager, Groupe Cassis Hôtels

> They recommended the cheaper option for us and explained why. Two years later it is still the right call.

— Nadia Benali, Head of Digital, Les Bains Saint-Clair

## Fees

### Fees for option A

In EUR, hors taxes; TVA at 20 percent is added below. Built from day rates: designer €750, developer €800, technical lead €1,050. Mews, Storyblok and Vercel are billed to you at cost. Option B would add about €23,500; option C costs roughly €46,000.

#### Option A, one group site

| Item | Price |
| --- | --- |
| Discovery across five hotels | $9,450.00 |
| IA and redirect map | $12,600.00 |
| Design system and templates | $22,950.00 |
| Booking flow on Mews | $16,800.00 |
| Next.js build on Storyblok | $31,200.00 |
| Content migration | $8,640.00 |
| QA, accessibility and performance | $6,300.00 |
| Project management | $9,715.00 |

#### Optional add-ons

| Item | Price | Frequency |
| --- | --- | --- |
| Member rates area | $11,880.00 |  |
| AI concierge | $8,950.00 |  |
| Care plan | $1,980.00 | monthly |

- TVA: 20%

## Programme

Start Monday 6 September 2027, live Tuesday 18 January 2028. The studio closes for the holidays; nothing ships in that fortnight.

| Task | Start | End | Duration | Label |
| --- | --- | --- | --- | --- |
| Discovery at five hotels | 2027-09-06 | 2027-09-17 | 5 days | Discovery |
| IA, content model, redirect map | 2027-09-20 | 2027-10-08 | 5 days | Structure |
| Design system | 2027-10-11 | 2027-10-29 | 5 days | Design |
| Templates and booking flow | 2027-10-25 | 2027-11-26 | 5 days | Design |
| Next.js and Storyblok build | 2027-11-22 | 2027-12-17 | 5 days | Build |
| Mews integration and migration | 2027-12-06 | 2027-12-17 | 5 days | Build |
| Holiday freeze | 2027-12-20 | 2028-01-03 | 5 days | Freeze |
| UAT by hotel teams | 2028-01-04 | 2028-01-14 | 5 days | Launch |
| Launch and support | 2028-01-18 | 2028-02-18 | 5 days | Launch |

## Assumptions

The questions hotel groups ask us most often, answered before you have to.

### Who writes and translates the content

Each hotel's team supplies room descriptions and photography by 5 November; we edit for length and tone. Translation into English and German is managed by us through Storyblok and billed at cost.

### What happens to the five existing domains

Each redirects, page by page, to its hotel section on the group site. We map all 2,300 URLs and test them on staging before cutover, so search rankings carry across.

### Why launch in January

It is your quietest fortnight for bookings, so a problem on launch day costs least. Moving launch into the spring means rebuilding during peak booking season, which we advise against.

### What if we choose option B or C

We would reissue this proposal for that option within a week. The discovery stage is the same for all three, so you can start it before deciding.

### Browsers, devices and accessibility

Current Safari, Chrome, Edge and Firefox on desktop and mobile. WCAG 2.2 AA throughout, which also matters for the European Accessibility Act.

## Approval

### Our recommendation, and the next step

We recommend option A. If you would rather decide after discovery, approve the first stage alone for €9,450 HT and we start on 6 September either way.

### Prepared by

**Léa Fontanel**
Co-founder, Atelier Brisure

14 rue Burdeau, 69001 Lyon
lea@atelierbrisure.fr

### For approval by

**Claire Vasseur**
Commercial Director, Hôtels Rhône Méridien

We can present the three options to your general managers on 22 June, in Lyon or by video.

### Approve option A

By confirming, you approve option A as scoped above: €117,655 HT, plus any add-ons ticked, from 6 September 2027 to launch on 18 January 2028. We invoice 30 percent on approval and book the five discovery days.