Field notes on proposals, pricing and pitching, for studios that win work on the strength of what they send.
Proposal follow-up email: how to get a reply from a client who went quiet
Retainer vs project proposal: which wins more clients
The best fonts for pitch decks and creative proposals in 2025
How virtual reality is transforming the creative industry
A creative's guide to CGI in advertising
How AI is truly transforming creative agencies
Why most sales proposals fail and what top closers do differently
Why your next proposal shouldn’t be a PDF
Why creative agencies are switching from PDFs to web proposals